How Men and Women Use Social Media?

How Men and Women Use Social Media?

Apr 6, 2014

    The difference between men and women does not stop in using social media. Although there is no huge gab between the numbers of men and women using social media websites, “how” is considered a big an answered question in the behavior of men and women in using social media platform. This is a crucial question for marketers who need to...

Sharks Tweet in Australia

Sharks Tweet in Australia

Dec 30, 2013

The sharks attack to Australian shores has been more frequent during the previous months. Young people have been victims to those attacks. In emergency cases, Twitter plays a crucial role, but can Twitter play this role again in sharks’ attacks? The answer is yes, Australian scientists were able to implement transmitters into more than 300 sharks, which would...

Twitter Alerts Arrive in UK and Ireland

Twitter Alerts Arrive in UK and Ireland

Nov 19, 2013

After launching the Alerts Service in US, Japan, and South Korea, Twitter has launched the service in UK and Ireland yesterday. The service allows users to receive information from emergency services, charities, and government organizations. Organizations have been joining the service. In UK, the Police Forces, the London Fire Brigade, and the Mayor office...

Saudi Arabia Is Number One on Twitter

Saudi Arabia Is Number One on Twitter

Nov 17, 2013

Yes, you read the article’s headline right, Saudi Arabia is the number 1 country when it comes to Twitter usage. PeerReach published a study on the usage of Twitter around the world. And the surprise was that Saudi Arabia is the number one in online penetration and active users on the social network, Twitter. The company’s metric to define active users...

Twitter’s New Marketing Tools

Twitter’s New Marketing Tools

Nov 14, 2013

Twitter is moving forward in strengthening its mobile service. New designs and updates to its mobile apps, and much more. Now, Twitter is offering something new to marketers who rely on the mobile users. Twitter now allows marketers to target audience through their device, operating system, and connectivity. The social network announced the update yesterday....

Vodafone Egypt Promotes a Happiness Campaign via Twitter

Vodafone Egypt Promotes a Happiness Campaign via Twitter

Nov 13, 2013

Social media is having a big impact on how marketers market their diverse brands. Around the world, companies compete to create big campaigns that affect people through social media platforms. In Egypt, it is becoming a trend for big brands to launch campaigns via Facebook and Twitter. Coca-Cola Egypt launched a campaign where it sent football fans to a...