Jun 9, 2013

There’s no doubt that it’s getting pretty competitive on the smartphones arena in real life, with new devices and operating systems fighting for the “hottest thing now” title, but it looks like it won’t be kept friendly between big brands on social media for long. Friday witnessed things getting heated up between HTC UK account and Samsung UK that...

Jun 5, 2013

Today, social media has proved its limitless role in building, promoting, or destroying a campaign’s image. Creating a profile on Facebook, Twitter, Google+, Pinterest is not something to do for the sake of it, by using these social tools with the right amount of creativity and planning, your company’s image can take a leap among your audience in no...

May 28, 2013

With the digital media scene growing in Egypt, new agencies are trying its best to adapt to the market’s needs. Smacrs is a digital agency which services include social media and website development. One thing that makes Smacrs stand out is that the company is mostly operated by women, whom mostly work from home. To keep such model, there must have been some...

May 15, 2013

  Pepsi or Coca Cola? Burger Kind or McDonald’s? Skype or MSN? Socialbakers, the social media measuring company has produced a new app called Brand Love, in which you get to rate one brand you love over another competitor of the same category, showing brand loyalty and raising the brand’s total rates in the process. The app are available only on iOS...

Apr 28, 2013

  In July 2012 Kriss Beauty Salon joined the Facebook sphere to become the first Highe-End Beauty Salon in Egypt to actively join Facebook. Kriss started their presence with launching a” before and after” picture activation where competitors have to apply the best make up look. Winners gets to win a Trip to Turkey Kriss managed to gain 7K fans through the...

Apr 18, 2013

  Twitter redefines its advertising paradigm through allowing advertisers to push their promoted tweets into the users’ timelines targeting certain keywords on their tweets. So, from now on Twitter users will only see ads associated with specific words they say on their tweets. As a result, advertisements are going to be more Tweet...