Jun 6, 2013

  Throughout the decades, the marketing field saw the ups and downs of major brands, with campaigns that capture the customers’ attention and leave its marks printed in the records, or raise sales but drift away as quickly as they were introduced, to ones that stay on records all right but as an example of an insufficient planning. McDonald’s 1984...

Aug 22, 2012

              The brand’s logo is its identity, its image and persona. Thus, creating a logo is the top priority of any starting company; because if executed perfectly it can make the company’s name live on for decades on end. Around us are many examples of simple yet brilliant brand logos we can identify in our sleep. What...

Aug 12, 2012

              Despite this year’s Olympics strict rules which disqualify any athlete who advertises personal brand or products, including personal Facebook posts or tweets, there’s no denying that this year’s Olympics has turned into a brand of its own; a mother brand for which other brands are paying millions of dollars...

Aug 9, 2012

Google Doodles have been commemorating important events for a while now, giving the company’s search engine home page an artistic twist that also raises awareness about what’s going on in the world. With the Olympics, and as every other website and social network adopting a sporty design, Google was expected to come up with something creative for its Doodle...

Jul 30, 2012

As the 2012 London Olympics take off, sports fans around the world turn all eyes on social media for instant, exclusive updates. From the enormous coverage the night of the opening ceremony received, to daily updates and users comment on rounds, winners who have raised their countries name next to a medal or gone home; keeping up with the Olympics this year has...