Halloween Craze

Halloween Craze

Oct 30, 2014

It’s Halloween, you either don’t care at all or you running around in your house now trying to put together a last minute outfit. There are no grey areas when it comes to celebrations. As it is the case with every occasion, it takes over the online scene as people just talk and talk about it until it’s over or they just get bored. All of the...

Giga Picture

Giga Picture

Oct 28, 2014

“Guinness World Records” has been visiting Egypt a lot this year, after the diver Ahmed Gabr managed to break the record for deepest dive. Kidzania wanted in too so they decided to celebrate their one year anniversary in Egypt with the attempt of capturing the biggest picture for kids and their families in the world. The event was held on October...

The Online Authority

The Online Authority

Oct 26, 2014

Remember our article about the PR crisis that Leftbank  had last month, well here is the latest updates on this ongoing online saga. As the cafe is still no show on social media and suddenly stopped responding to any questions regarding the unresolved issue by customers asking on their Facebook page or Twitter account. They hide comments, delete posts and when...

Professionalism VS Mainstream

Professionalism VS Mainstream

Oct 21, 2014

The struggle on social media is real. Channels,companies and publications are fighting over people’s attention to the extent that the lines between what is appropriate and what’s not seem to be blurred. Creating controversial content has always been the way to go viral, whether it’s sex, politics or some scandal reveal and most probably it...

Report: Egyptian Brands on Social Media (Sept 2014)

Report: Egyptian Brands on Social Media (Sept 2014)

Oct 14, 2014

Socialbakers released September’s monthly report for Egyptian social media platforms showing the top brands in Egypt. The monthly highlights were :  1. Samsung Egypt is the number one brand on Facebook. 2. Top Facebook brand by Post Engagement rate was  Europcar Egypt with 3.72%. 3. Etisalat Misr is still the most Socially Devoted brand on Facebook but...

Color Your Grey City!

Color Your Grey City!

Oct 12, 2014

If you are a Cairo resident who frequently passes 15 May Bridge or  Downtown, you have surely then noticed an unusual  ray of colorful stairs and walls surrounding the area. A group of students in Applied Arts decided that Cairo was too grey for them as their lives on the other hand is full of color and energy. Unlike many of us, they took an action. With the...