Online Customer Service 101

Online Customer Service 101

Jan 28, 2015

How many times do you remember having a decent  customer service experience in Egypt? Whether online,on phone or even face to face. We were unable to remember that many as we were writing this article. The art of handling customers is complex and involves many factors such as the environment, tone of voice, verbal and nonverbal language. Over 1 million people...

More Than Just an Actress

More Than Just an Actress

Jan 18, 2015

On the night of 17th January 2015 Egypt lost one of its’s most beloved actresses, Faten Hamama. However her death was not confirmed by any sources until late at night leaving the public speculating on Twitter and Facebook if the news were true or not. As soon as it was confirmed by a family member that the beautiful Faten Hamama passed away, Faten...

2015 Predictions For Facebook

2015 Predictions For Facebook

Dec 30, 2014

2014 is coming to an end and as always we reflect on how this year trends affected the social media platforms and how it’s going to shape next year trends. For this article we look at Facebook predictions and how marketers  should adapt their strategies to the newest trends:         Mobile devices will continue to gain more share of...

Enjoy Now, Share Later

Enjoy Now, Share Later

Dec 20, 2014

Coca Cola recently released Ad is all about bringing your virtual life to reality! Choosing words that we so commonly use now to describe our online profiles and social media accounts to what they would look like if they were real in our everyday life. As we lead lives that are socially driven, its always good to get a wake up call to remind you about the...

SpiderMan Is In Town

SpiderMan Is In Town

Dec 7, 2014

One rising photographer decided to break through the clutter by bringing Spider Man to town. Yes, you have read it right, Antikka Photography Facebook Page released on December 4th a short trailer of Spider Man getting ready to explore Egypt. The photographer Hossam Atef, the founder of Antikka Photography wondered how would a Super Hero handle the everyday...

Facebook At Work

Facebook At Work

Nov 17, 2014

How many times did you find yourself browsing your Facebook homepage today at work? According to a recent study  64% of employers waste time on unrelated websites at work. From all other platforms, Facebook occupied 41% of the employer’s time. We have all did it, the temptation is just too strong. Some companies even used extreme measures to ensure...