Analysis of Ramadan 2014 TV Commercials

Analysis of Ramadan 2014 TV Commercials

Jul 24, 2014

TV commercials are no longer that rhythmical promotional songs people used to know since 1980s. Entertaining people and capturing their senses became the biggest challenge for advertisers since the political unrest in Egypt. In 2014, advertisers were supposed to introduce simple campaigns to be entertaining and at the same time introducing services that push...

The Telecom Leaders’ Summit 2014

The Telecom Leaders’ Summit 2014

Jun 23, 2014

Organized by SAMENA Telecommunications Council and hosted by Huawei, The Telecom Leaders’ Summit 2014 fosters dialogue between government, operators and Internet players amid a fast-growing broadband economy Multi-stakeholder Discussions Key to Shaping Excellence in Cooperation in the Regional ICT Landscape   Dubai, UAE, June 23, 2014: SAMENA...

Amplify Your Branded Messages Through Yallakora

Amplify Your Branded Messages Through Yallakora

Jun 22, 2014

Egypt’s Best Performing Website during The World Cup Cairo, Egypt: YallaKora.com is a name that rings the bells of many ears in Egypt and the Middle-East. Regarded as the biggest sports online publishing network in the region, Yallakora.com covers the most popular sports leagues and events in the Arab region, Europe, and other leagues and tournaments taking...

Report: Egyptian Facebook Pages (May 2014)

Report: Egyptian Facebook Pages (May 2014)

Jun 18, 2014

Releasing its monthly reports, Socialbakers introduced May report for Egyptian Facebook pages showing the top performing brands on Facebook. May’s Highlights: Etisalat Misr is still the top socially devoted brand on Facebook. Mirinda Egypt and Pampers had the top popular posts according to the total number of interactions during May. The average post...

“We Are Watched” Fake Crisis

“We Are Watched” Fake Crisis

Jun 4, 2014

“We are Watched” is the top trending hashtag in Egypt after the Interior ministry announcement of monitoring the public social media accounts in Egypt. In three days, the hashtag has been mentioned in about 107,435 tweets. There was a major anger that turned into sarcasm from the announcement, but the fact that not everything on the web, even if it is...

PAYFORT Celebrates Successful First Year of Operation

PAYFORT Celebrates Successful First Year of Operation

May 28, 2014

  Cairo – 27 May 2014 – PAYFORT, the leading online payment service provider in the Arab world, announced today its plans to celebrate a successful first year of operation. Launched in Dubai, UAE last June, PAYFORT quickly became the region’s e-payment leader as it, in its first 12 months of operation, subsequently opened offices in Egypt and Saudi...