Jun 9, 2013

There’s no doubt that it’s getting pretty competitive on the smartphones arena in real life, with new devices and operating systems fighting for the “hottest thing now” title, but it looks like it won’t be kept friendly between big brands on social media for long. Friday witnessed things getting heated up between HTC UK account and Samsung UK that...

Jun 5, 2013

Today, social media has proved its limitless role in building, promoting, or destroying a campaign’s image. Creating a profile on Facebook, Twitter, Google+, Pinterest is not something to do for the sake of it, by using these social tools with the right amount of creativity and planning, your company’s image can take a leap among your audience in no...

May 21, 2013

  Yahoo has announced its purchase of popular blogging site Tumblr yesterday, accompanied by a very forward, presumably assuring, ‘we won’t screw it up’ statement. It was something close to this also from Tumblr’s side, in a happy note (signed with F*** Yeah by 26-year-old CEO David Karp) announcing the $1.1 billion acquisition, Tumblr also went on...

May 21, 2013

  After one month of Dove’s Real Beauty Sketches campaign launch, the company has announced yesterday that its ad has surpassed being just viral and has become the most watched, and shared, video a of all time. The video, showing how a number of women describe their looks versus how strangers see them under the tagline ‘You’re more beautiful than you...

May 15, 2013

  Pepsi or Coca Cola? Burger Kind or McDonald’s? Skype or MSN? Socialbakers, the social media measuring company has produced a new app called Brand Love, in which you get to rate one brand you love over another competitor of the same category, showing brand loyalty and raising the brand’s total rates in the process. The app are available only on iOS...

Apr 28, 2013

  In July 2012 Kriss Beauty Salon joined the Facebook sphere to become the first Highe-End Beauty Salon in Egypt to actively join Facebook. Kriss started their presence with launching a” before and after” picture activation where competitors have to apply the best make up look. Winners gets to win a Trip to Turkey Kriss managed to gain 7K fans through the...