Professionalism VS Mainstream

Professionalism VS Mainstream

Oct 21, 2014

The struggle on social media is real. Channels,companies and publications are fighting over people’s attention to the extent that the lines between what is appropriate and what’s not seem to be blurred. Creating controversial content has always been the way to go viral, whether it’s sex, politics or some scandal reveal and most probably it...

What Does Your Brand Sound Like?

What Does Your Brand Sound Like?

Oct 1, 2014

Usually a certain brand is known by it’s packaging,color or logo. Now a consumer may also differentiate a brand by how it sounds. With the increase usage of applications like Sound Cloud and Anghami, brands are using this new platforms to reach their customers. We all recognize McDonald’s jingle when we hear it, and Pepsi pouring trademark sound at the...

Generation Like:When the Consumer becomes the Marketer

Generation Like:When the Consumer becomes the Marketer

Sep 16, 2014

A PBS documentary series written and produced by FRONTLINE correspondent Douglas Rushkoff titled “Generation Like” discusses the many dimensions of social media power that currently control the commercial scene globally. As our social media habits evolve, the companies surrounding us are evolving as well to stay on top of the game in order to secure their...

Analysis of Ramadan 2014 TV Commercials

Analysis of Ramadan 2014 TV Commercials

Jul 24, 2014

TV commercials are no longer that rhythmical promotional songs people used to know since 1980s. Entertaining people and capturing their senses became the biggest challenge for advertisers since the political unrest in Egypt. In 2014, advertisers were supposed to introduce simple campaigns to be entertaining and at the same time introducing services that push...

The Telecom Leaders’ Summit 2014

The Telecom Leaders’ Summit 2014

Jun 23, 2014

Organized by SAMENA Telecommunications Council and hosted by Huawei, The Telecom Leaders’ Summit 2014 fosters dialogue between government, operators and Internet players amid a fast-growing broadband economy Multi-stakeholder Discussions Key to Shaping Excellence in Cooperation in the Regional ICT Landscape   Dubai, UAE, June 23, 2014: SAMENA...

Amplify Your Branded Messages Through Yallakora

Amplify Your Branded Messages Through Yallakora

Jun 22, 2014

Egypt’s Best Performing Website during The World Cup Cairo, Egypt: YallaKora.com is a name that rings the bells of many ears in Egypt and the Middle-East. Regarded as the biggest sports online publishing network in the region, Yallakora.com covers the most popular sports leagues and events in the Arab region, Europe, and other leagues and tournaments taking...