Best Practices

Report: Egyptian Brands on Social Media (July 2014)

Posted by on Aug 28, 2014

Socialbakers released July’s monthly report for Egyptian social media platforms showing the top brands in Egypt. The monthly highlights were : 1. Etisalat still ranks as the most...

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Features

Are They Too High to Reach?

Posted by on Oct 20, 2014

If you have the wrong target market for your brand then all of your strategies and marketing plans are useless as you are selling for the wrong audience. As it is the case if you...

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One on One

The Story Behind Asa7be Sarcasm Society

Posted by on Jun 3, 2014

    Being one of the most popular Facebook pages in Egypt,  Asa7be Sarcasm Society achieved milestones in reaching 16 million people every week organically. Digibuzz had...

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Case Studies

Are You Targeting the Right Generation?

Posted by on Sep 24, 2014

Digibuzz would like to announce that we will be using the first interactive article,through Prezi on our website. Instead of spending your time reading paragraph after paragraph...

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Recent Posts

What Does Your Brand Sound Like?

What Does Your Brand Sound Like?

Oct 1, 2014

Usually a certain brand is known by it’s packaging,color or logo. Now a consumer may also differentiate a brand by how it sounds. With the increase usage of applications like Sound Cloud and Anghami, brands are using this new platforms to reach their customers. We all recognize McDonald’s jingle when we hear it, and Pepsi pouring trademark sound at the...

Are You Targeting the Right Generation?

Are You Targeting the Right Generation?

Sep 24, 2014

Digibuzz would like to announce that we will be using the first interactive article,through Prezi on our website. Instead of spending your time reading paragraph after paragraph which could be boring, our readers can now enjoy a short presentation put together summarizing a research or study supported by videos that they can stream instantly. We hope you enjoy...

Foursquare Rebrand to Swarm

Foursquare Rebrand to Swarm

Sep 18, 2014

Foursquare, a local search and discovery mobile app that enable users to search their current area for the hottest spots and main attractions, re-branded themselves and came up with Swarm. Foursquare which currently has 45 million users globally since it launch in 2009 has continually searched for ways to improve their services. They launched a market research...

Generation Like:When the Consumer becomes the Marketer

Generation Like:When the Consumer becomes the Marketer

Sep 16, 2014

A PBS documentary series written and produced by FRONTLINE correspondent Douglas Rushkoff titled “Generation Like” discusses the many dimensions of social media power that currently control the commercial scene globally. As our social media habits evolve, the companies surrounding us are evolving as well to stay on top of the game in order to secure their...

5 PR Tips to Avoid Being Leftbank

5 PR Tips to Avoid Being Leftbank

Sep 14, 2014

When do you listen, respond and when do you apologize? Leftbank, the famous Zamalek cafe has been going through a PR crisis this week, when one of their valet staff handed a customer’s car keys to a stranger who claimed to be her driver. Not only, is this particular customer a frequent visitor and never was a accompanied with a driver in her visits, but also...

Egypt’s wonders with Google Street View

Egypt’s wonders with Google Street View

Sep 11, 2014

Google announced on Wednesday Sept 10th  the launch of 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt for the first time. Street View Special Collects is a feature of Google Maps that lets users explore places around the world like landmarks, natural wonders, as well as culturally and historically significant sites....