Best Practices

Report: Egyptian Facebook Pages (May 2014)

Posted by on Jun 18, 2014

Releasing its monthly reports, Socialbakers introduced May report for Egyptian Facebook pages showing the top performing brands on Facebook. May’s Highlights: Etisalat Misr...

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Features

Analysis of Ramadan 2014 TV Commercials

Posted by on Jul 24, 2014

TV commercials are no longer that rhythmical promotional songs people used to know since 1980s. Entertaining people and capturing their senses became the biggest challenge for...

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One on One

The Story Behind Asa7be Sarcasm Society

Posted by on Jun 3, 2014

    Being one of the most popular Facebook pages in Egypt,  Asa7be Sarcasm Society achieved milestones in reaching 16 million people every week organically. Digibuzz had...

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Case Studies

Nescafe Arabiana Campaign: When the Digital Goes Right

Posted by on May 14, 2014

For its young audience, who are obsessed by social media, Nescafe has turned to digital media to unveil its new Nescafe Arabiana in Saudi Arabia. The launch of the new product has...

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Recent Posts

Amplify TV Messages This Ramadan on Facebook

Amplify TV Messages This Ramadan on Facebook

Jun 2, 2014

  While Ramadan is getting close, brands in the MENA region are preparing their finest campaigns for their fans. As Facebook is the largest social platform in the Middle East, brands are giving it a special attention and in order to make the right buzz, you have to understand your audience habits during Ramdan. Facebook has released an infograph in order to...

Facebook Changes Algorithm Targeting Third-Party Apps

Facebook Changes Algorithm Targeting Third-Party Apps

May 29, 2014

Automatic updates on your News Feed for every single song one of your friends has listened to or every passed level in a game are irritating you? Facebook has decreased their reach, which means that you are not going to perceive them at the top of your New Feed. Facebook has announced a new change to its algorithm, which will result in decreasing the reach of...

Microsoft to Bring Real-time Automatic Translation to Skype

Microsoft to Bring Real-time Automatic Translation to Skype

May 28, 2014

You don’t need a translator to make an international call with a foreign-language speaker! With more than 2 billion minutes of conversations through Skype, real-time automatic translation is a revamp to Skype, which would wipe out language barrier. “Ever since we started to speak, we wanted to cross the language boundary,” Nadella, Microsoft CEO,...

PAYFORT Celebrates Successful First Year of Operation

PAYFORT Celebrates Successful First Year of Operation

May 28, 2014

  Cairo – 27 May 2014 – PAYFORT, the leading online payment service provider in the Arab world, announced today its plans to celebrate a successful first year of operation. Launched in Dubai, UAE last June, PAYFORT quickly became the region’s e-payment leader as it, in its first 12 months of operation, subsequently opened offices in Egypt and Saudi...

Al Hadath Introduces Real-time Social Media Coverage for Egyptian Elections

Al Hadath Introduces Real-time Social Media Coverage for Egyptian Elections

May 27, 2014

During the Egyptian presidential elections, Al Arabia Al Hadath, the TV channel, was able to cover the elections successfully on Twitter with launching #مصر_الحدث. Within their website Alhadath.net, Al Arabia has embedded a real-time evaluation of the tweets that mentioned their hashtag or the name of any of the Egyptian candidates. Al Arabia is the...

A Look at Egyptian Presidential Candidates on Facebook

A Look at Egyptian Presidential Candidates on Facebook

May 26, 2014

      During the official elections propaganda in Egypt, Digibuzz has conducted a report analysis the performance of both Egyptian candidates, Abd El Fattah El Sisi and Hamden Sabahi, on Facebook from May 4 to May 23, which is the official elections propaganda period. In the Infograph below, the results are introduced. Follow @DigibuzzME...