As a fast growing social platform, Pinterest is an important marketing display for brands. Unexpectedly, about 70% of the brand engagement on Pinterest is user generated. In spite...
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There’s more to Foursquare than letting your friends know where you are; the network’s business aspects can open doors for your brand to be known, especially given...
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Entrepreneurship is vastly growing in Egypt, as are lots of good idea in search for the next step to take on its way to becoming a successful business. But what is between an idea...
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Throughout the decades, the marketing field saw the ups and downs of major brands, with campaigns that capture the customers’ attention and leave its marks printed in the...
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Jun 13, 2013
Google+’s user count in the region has been growing with a steady speed. But with the fierce competition between social networks, what can Google+ offer both users and businesses that can’t be found anywhere else? To answer this question, Google hosted Global Marketing Director of Community Partnerships, Steve Grove and News and Media Partnerships manager...
Jun 12, 2013
Facebook’s Sponsored Stories was one of many similar Facebook products that allowed marketers to reach their potential audience group that might share the same interests with the product or service the brand or company provides. Other than annoying a large number of users, its close similarity with other Facebook ad products was the reason why Facebook...
Jun 12, 2013
It’s the talk of hour right now everywhere in the world. Last Week, both the Washington Post and the BBC have published a report featuring top secret documents of the Foreign Intelligence Surveillance Act (FISA) project which allows the government into the servers of nine major tech companies, with full access to all their data, the users’...
Jun 11, 2013
The program designed to inspire more women to enter and develop careers in the fields of Science, Technology, Engineering and Math. BlackBerry’s Global Women’s Initiative which aims to provide full, four-year tuition scholarships to women globally has officially opened to applications from women seeking degrees at accredited colleges and universities...
Jun 11, 2013
If you missed yesterday’s keynotes from Apple’s WWDC, Apple has announced iOS 7, Mac OS X Mavericks, and the new Mac Pro. iOS 7 was the most awaited new feature for iPhone, iPod and iPad users, taking drastic design changes to the iOS; including multi-tasking, a notification and control centers accessible from the lock screen and a new game center. In...
Jun 10, 2013
Hours to go before the big event, Apple TV once again features the Apple events channel, on which viewers will be able to live stream WWDC 2013’s keynotes. The channel has made an appearance before with the launch event of iPad Mini. Besides Apple TV, it has been officially announced that the event will be live streaming on any Mac through...
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