Best Practices

Report: Egyptian Brands on Social Media (July 2014)

Posted by on Aug 28, 2014

Socialbakers released July’s monthly report for Egyptian social media platforms showing the top brands in Egypt. The monthly highlights were : 1. Etisalat still ranks as the most...

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Features

Analysis of Ramadan 2014 TV Commercials

Posted by on Jul 24, 2014

TV commercials are no longer that rhythmical promotional songs people used to know since 1980s. Entertaining people and capturing their senses became the biggest challenge for...

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One on One

The Story Behind Asa7be Sarcasm Society

Posted by on Jun 3, 2014

    Being one of the most popular Facebook pages in Egypt,  Asa7be Sarcasm Society achieved milestones in reaching 16 million people every week organically. Digibuzz had...

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Case Studies

Nescafe Arabiana Campaign: When the Digital Goes Right

Posted by on May 14, 2014

For its young audience, who are obsessed by social media, Nescafe has turned to digital media to unveil its new Nescafe Arabiana in Saudi Arabia. The launch of the new product has...

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Recent Posts

“We Are Watched” Fake Crisis

“We Are Watched” Fake Crisis

Jun 4, 2014

“We are Watched” is the top trending hashtag in Egypt after the Interior ministry announcement of monitoring the public social media accounts in Egypt. In three days, the hashtag has been mentioned in about 107,435 tweets. There was a major anger that turned into sarcasm from the announcement, but the fact that not everything on the web, even if it is...

The Story Behind Asa7be Sarcasm Society

The Story Behind Asa7be Sarcasm Society

Jun 3, 2014

    Being one of the most popular Facebook pages in Egypt,  Asa7be Sarcasm Society achieved milestones in reaching 16 million people every week organically. Digibuzz had an interview with Amir Shoushaa, the business mind behind Asa7be Sarcasm Society owners.   Digibuzz: What is your own definition of Asa7be as a Facebook page? Amir: Asa7be...

PAYFORT Releases First Arab World Online Payment Report 2014

PAYFORT Releases First Arab World Online Payment Report 2014

Jun 3, 2014

PAYFORT has established itself as the ‘go-to’ e-payment provider in the region, a status that is backed up by a number of impressive milestones and achievements   Dubai – 3 June 2014 – PAYFORT, the Arab world’s leading online payment gateway and payment solutions provider, has released today its Arab World Online Payment Report 2014. The report...

Amplify TV Messages This Ramadan on Facebook

Amplify TV Messages This Ramadan on Facebook

Jun 2, 2014

  While Ramadan is getting close, brands in the MENA region are preparing their finest campaigns for their fans. As Facebook is the largest social platform in the Middle East, brands are giving it a special attention and in order to make the right buzz, you have to understand your audience habits during Ramdan. Facebook has released an infograph in order to...

Facebook Changes Algorithm Targeting Third-Party Apps

Facebook Changes Algorithm Targeting Third-Party Apps

May 29, 2014

Automatic updates on your News Feed for every single song one of your friends has listened to or every passed level in a game are irritating you? Facebook has decreased their reach, which means that you are not going to perceive them at the top of your New Feed. Facebook has announced a new change to its algorithm, which will result in decreasing the reach of...

Microsoft to Bring Real-time Automatic Translation to Skype

Microsoft to Bring Real-time Automatic Translation to Skype

May 28, 2014

You don’t need a translator to make an international call with a foreign-language speaker! With more than 2 billion minutes of conversations through Skype, real-time automatic translation is a revamp to Skype, which would wipe out language barrier. “Ever since we started to speak, we wanted to cross the language boundary,” Nadella, Microsoft CEO,...