Foursquare Rebrand to Swarm

Foursquare Rebrand to Swarm

Sep 18, 2014

Foursquare, a local search and discovery mobile app that enable users to search their current area for the hottest spots and main attractions, re-branded themselves and came up with Swarm. Foursquare which currently has 45 million users globally since it launch in 2009 has continually searched for ways to improve their services. They launched a market research...

Generation Like:When the Consumer becomes the Marketer

Generation Like:When the Consumer becomes the Marketer

Sep 16, 2014

A PBS documentary series written and produced by FRONTLINE correspondent Douglas Rushkoff titled “Generation Like” discusses the many dimensions of social media power that currently control the commercial scene globally. As our social media habits evolve, the companies surrounding us are evolving as well to stay on top of the game in order to secure their...

5 PR Tips to Avoid Being Leftbank

5 PR Tips to Avoid Being Leftbank

Sep 14, 2014

When do you listen, respond and when do you apologize? Leftbank, the famous Zamalek cafe has been going through a PR crisis this week, when one of their valet staff handed a customer’s car keys to a stranger who claimed to be her driver. Not only, is this particular customer a frequent visitor and never was a accompanied with a driver in her visits, but also...

Egypt’s wonders with Google Street View

Egypt’s wonders with Google Street View

Sep 11, 2014

Google announced on Wednesday Sept 10th  the launch of 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt for the first time. Street View Special Collects is a feature of Google Maps that lets users explore places around the world like landmarks, natural wonders, as well as culturally and historically significant sites....

Are You That Famous on Twitter ?

Are You That Famous on Twitter ?

Aug 31, 2014

Have you ever wondered if anyone read your tweets ? Do people find you interesting enough to retweet your words? With Twitter Analytics dashboard open to the public, all of these questions can now be answered in detail. Twitter Analytics dashboard is a tool that was primarily used by advertisers and commercial accounts to keep a tab on how well their brands are...

An #icebucket Worth Millions

An #icebucket Worth Millions

Aug 28, 2014

When it comes to throwing a bucket of ice cold water on your head, it was noticed that men were more likely to accept the challenge, while women have been more reluctant to wet their hair or maybe saw the entire challenge plain ridiculous. According to keyhole.co the #icebucketchallenge hashtag has generated more than 101,139 mentions on Twitter in a matter of a...