Professionalism VS Mainstream

Professionalism VS Mainstream

Oct 21, 2014

The struggle on social media is real. Channels,companies and publications are fighting over people’s attention to the extent that the lines between what is appropriate and what’s not seem to be blurred. Creating controversial content has always been the way to go viral, whether it’s sex, politics or some scandal reveal and most probably it...

Truecaller Partners Exclusively with Microsoft

Truecaller Partners Exclusively with Microsoft

Oct 20, 2014

Truecaller, an app that helps people take the rightcall, today announced its collaboration with Microsoft to exclusively offer Live Caller ID Lookup Functionality on Lumia devices. With Live Caller ID Lookup feature, users can now identify unknown numbers during incoming calls, even if the user has not stored that phone number in their phonebook. “Microsoft...

Are They Too High to Reach?

Are They Too High to Reach?

Oct 20, 2014

If you have the wrong target market for your brand then all of your strategies and marketing plans are useless as you are selling for the wrong audience. As it is the case if you also have the right target market but you are using the wrong channel to reach them creating a gap between your audience and your intended message. One of the hardest targeted audiences...

#Hashtag Right

#Hashtag Right

Oct 19, 2014

We all have that one friend who uses an abundance of useless hashtags on Instagram describing each and everything in the picture. For that friend out there, this article is for you. Hashtag was initially created to group all related posts on social networks in one place making it easier for people to reach and marketers to count. Here is some tips for people...

A Socially Media Driven Life

A Socially Media Driven Life

Oct 19, 2014

A social media marketer is on call 24/7, he is no different than a doctor who waits for an emergency call, a marketer waits for the new post online that he has to respond to. The online world demands constant monitoring and attention to details to stay on top of the game. It takes a minute for you to be in or out of the online scene. A day in a social media...

Anatomy Of Pinterest.

Anatomy Of Pinterest.

Oct 16, 2014

Pinterest that launched in 2010 has managed to prove themselves as a noticeable social platform with more than 70 million users in only 4 years. The idea behind Pinterest is a stream of images categorized into popular interests, these images are also linked to take you back to the original website or blog post. Pinterest announced their promoted posts earlier...