IKEA Introduces The Book

IKEA Introduces The Book

Oct 23, 2014

Ikea decided to catch up with the hype of all the new smartphones and tablet announcements in the technology field so they jumped in with introducing THE BOOKBOOK. They managed to take their yearly published catalogue to the online audience in an attempt to convince them that is the “next Book thing “, see what we did there ! Take a look...

Samsung Introduces-The Galaxy Note 4

Samsung Introduces-The Galaxy Note 4

Oct 23, 2014

Samsung Electronics recently  announced the expansion of its flagship Galaxy Note series with the new Galaxy Note 4. Blending an evolved S Pen with a superior viewing experience, the Galaxy Note 4 provides users with the most unique and powerful mobile experience on the market. “The Galaxy Note series signaled extraordinary innovation within the technology...

Professionalism VS Mainstream

Professionalism VS Mainstream

Oct 21, 2014

The struggle on social media is real. Channels,companies and publications are fighting over people’s attention to the extent that the lines between what is appropriate and what’s not seem to be blurred. Creating controversial content has always been the way to go viral, whether it’s sex, politics or some scandal reveal and most probably it...

Truecaller Partners Exclusively with Microsoft

Truecaller Partners Exclusively with Microsoft

Oct 20, 2014

Truecaller, an app that helps people take the rightcall, today announced its collaboration with Microsoft to exclusively offer Live Caller ID Lookup Functionality on Lumia devices. With Live Caller ID Lookup feature, users can now identify unknown numbers during incoming calls, even if the user has not stored that phone number in their phonebook. “Microsoft...

Are They Too High to Reach?

Are They Too High to Reach?

Oct 20, 2014

If you have the wrong target market for your brand then all of your strategies and marketing plans are useless as you are selling for the wrong audience. As it is the case if you also have the right target market but you are using the wrong channel to reach them creating a gap between your audience and your intended message. One of the hardest targeted audiences...

#Hashtag Right

#Hashtag Right

Oct 19, 2014

We all have that one friend who uses an abundance of useless hashtags on Instagram describing each and everything in the picture. For that friend out there, this article is for you. Hashtag was initially created to group all related posts on social networks in one place making it easier for people to reach and marketers to count. Here is some tips for people...