Best Practices

Coca Cola Egypt World Cup Anthem Hit 1 Million Views

Posted by on Apr 17, 2014

Coca Cola Egypt World Cup anthem 2014 grabbed over 1 million views in 48 hours. Coca Cola Egypt has gathered two of the well-known Arabian singers Nancy Ajram and Cheb Khaled. The...

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Features

Bey2ollak Redefines Marketing Strategies

Posted by on Apr 18, 2014

Eggs and Herrings Are Bey2ollak Gifts to Its Active Users in Sham El Nesim For the second time, Bey2ollak, in cooperation with Mashaweer, celebrated Easter Holidays and Sham El...

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One on One

Tarek Nasr Introducing JuiceLabs

Posted by on Nov 27, 2013

  Digibuzz: Can you give us a brief on JuiceLabs? Tarek Nasr: We are known as being the team behind Planet360 (now known as ThePlanet) – a top notch (we think) digital...

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Case Studies

UAE and KSA Are Going Mobile

Posted by on Jan 5, 2014

The Future’s in the Palm of Your Hand Smartphone penetration is on a record rise with mobile device sales surpassing desktop/laptop sales for the first time in history. More than...

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Recent Posts

Coca Cola Egypt World Cup Anthem Hit 1 Million Views

Coca Cola Egypt World Cup Anthem Hit 1 Million Views

Apr 17, 2014

Coca Cola Egypt World Cup anthem 2014 grabbed over 1 million views in 48 hours. Coca Cola Egypt has gathered two of the well-known Arabian singers Nancy Ajram and Cheb Khaled. The song has been uploaded to YouTube on Tuesday 15th of April, within 48 hours; the video was seen 1,197,380 times, with 4,008 likes, and 497 unlikes. On SoundCloud, the song has been...

Report: Egyptian Facebook Pages (March 2014)

Report: Egyptian Facebook Pages (March 2014)

Apr 16, 2014

  Socialbakers’ monthly social marketing  report has been released for Facebook pages in Egypt, showing current top brands and media pages by fans numbers, post engagement rates, top posts and more. The most notable finding during March is that Etisalat started to compete with Mobinil in the top socially devoted brands in Egypt; Etisslat Misr was...

Samsung Launches Galaxy S5 in the Egyptian Market

Samsung Launches Galaxy S5 in the Egyptian Market

Apr 16, 2014

Building on the remarkable success of the Galaxy family in Egypt, Samsung unveils the latest addition to its flagship series     Cairo, Egypt, April 15, 2014 – Today Samsung Electronics introduced the Galaxy S5 to the Egyptian market in an outstanding event held at the Four Seasons Nile Plaza. The event gathered top Samsung officials and staff to witness the...

Is It Fair to Be Prisoned for a Tweet?

Is It Fair to Be Prisoned for a Tweet?

Apr 15, 2014

A 14-year-old Dutch girl sent a joking threat tweet to American Airlines and the result was her imprisonment. The story begins with a mention by Sarah, the little girl, to American Airlines. American Airlines took it seriously. The girl started to freak out with no reply from American Airlines. Her Twitter account was suspended after gaining about 3K...

Instagram Removed Fake and Deactivated Accounts

Instagram Removed Fake and Deactivated Accounts

Apr 15, 2014

In a way to keep its platform away from cyber gangs, Instagram started to remove fake and deactivated accounts. Instagram has alerted its users that they would probably find a decline in the number of followers, as they deleted all the fake accounts and the deactivated ones. On December 20, 2013, Instagram have deleted a huge mass of accounts. Deleting spam...

US Airways: Social Media Crime

US Airways: Social Media Crime

Apr 15, 2014

In response to a customer’s complaint on Twitter, US Airways committed the worst social media crime since the beginning of social media. Elle, one of US Airways passengers, started to complain about a late arrival of her flight on Twitter mentioning US Airways. The company’s posted NSFW photo in replay for one of Elle’s complaints on Twitter. The photo...