Best Practices

Report: Egyptian Brands on Social Media (July 2014)

Posted by on Aug 28, 2014

Socialbakers released July’s monthly report for Egyptian social media platforms showing the top brands in Egypt. The monthly highlights were : 1. Etisalat still ranks as the most...

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Features

5 PR Tips to Avoid Being Leftbank

Posted by on Sep 14, 2014

When do you listen, respond and when do you apologize? Leftbank, the famous Zamalek cafe has been going through a PR crisis this week, when one of their valet staff handed a...

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One on One

The Story Behind Asa7be Sarcasm Society

Posted by on Jun 3, 2014

    Being one of the most popular Facebook pages in Egypt,  Asa7be Sarcasm Society achieved milestones in reaching 16 million people every week organically. Digibuzz had...

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Case Studies

Generation Like:When the Consumer becomes the Marketer

Posted by on Sep 16, 2014

A PBS documentary series written and produced by FRONTLINE correspondent Douglas Rushkoff titled “Generation Like” discusses the many dimensions of social media power that...

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Recent Posts

An #icebucket Worth Millions

An #icebucket Worth Millions

Aug 28, 2014

When it comes to throwing a bucket of ice cold water on your head, it was noticed that men were more likely to accept the challenge, while women have been more reluctant to wet their hair or maybe saw the entire challenge plain ridiculous. According to keyhole.co the #icebucketchallenge hashtag has generated more than 101,139 mentions on Twitter in a matter of a...

Report: Egyptian Brands on Social Media (July 2014)

Report: Egyptian Brands on Social Media (July 2014)

Aug 28, 2014

Socialbakers released July’s monthly report for Egyptian social media platforms showing the top brands in Egypt. The monthly highlights were : 1. Etisalat still ranks as the most devoted social brand on the internet with an impressive 4 minutes response and 100% response rate for their customers. 2. July’s top popular posts on Facebook all belonged to...

Analysis of Ramadan 2014 TV Commercials

Analysis of Ramadan 2014 TV Commercials

Jul 24, 2014

TV commercials are no longer that rhythmical promotional songs people used to know since 1980s. Entertaining people and capturing their senses became the biggest challenge for advertisers since the political unrest in Egypt. In 2014, advertisers were supposed to introduce simple campaigns to be entertaining and at the same time introducing services that push...

Truecaller Brings Live Caller ID and Spam Blocking to Android Wear

Truecaller Brings Live Caller ID and Spam Blocking to Android Wear

Jul 5, 2014

The world’s largest verified mobile phone community of more than 65 million becomes one of the first services featured with Android Wear™, letting users get caller information and avoid scam calls all with a simple glance at their wrist   Cairo, July 5, 2014 - Truecaller today announced Truecaller for Android Wear, a new app that brings Truecaller’s...

The Telecom Leaders’ Summit 2014

The Telecom Leaders’ Summit 2014

Jun 23, 2014

Organized by SAMENA Telecommunications Council and hosted by Huawei, The Telecom Leaders’ Summit 2014 fosters dialogue between government, operators and Internet players amid a fast-growing broadband economy Multi-stakeholder Discussions Key to Shaping Excellence in Cooperation in the Regional ICT Landscape   Dubai, UAE, June 23, 2014: SAMENA...

Amplify Your Branded Messages Through Yallakora

Amplify Your Branded Messages Through Yallakora

Jun 22, 2014

Egypt’s Best Performing Website during The World Cup Cairo, Egypt: YallaKora.com is a name that rings the bells of many ears in Egypt and the Middle-East. Regarded as the biggest sports online publishing network in the region, Yallakora.com covers the most popular sports leagues and events in the Arab region, Europe, and other leagues and tournaments taking...